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Agenda Setting and the Media

This week we focus our lens on the Media by exploring Agenda Setting. Agenda setting is when a certain media outlet frequently presents an issue that may not be as relevant as the frequent appearance of the piece suggests. However, as a result of the frequency the audience begins to think the issue is important. The concern is compounded when other media outlets jump on the band wagon. We’ll explore this little touched topic and more! Can’t wait to hear your thoughts!

Please read Agenda Setting pages 147 – 161

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